A Private Principal Platform
For serious initiatives, exercised with judgment and responsibility
Alaafi is a privately held, principal-led platform originating and participating in a select number of initiatives across real assets, operating businesses, and special situations.
Engagements vary in scope and duration and are structured according to context, alignment, and responsibility. The platform operates with a deliberately restrained footprint, allowing focus where involvement is meaningful and accountability is clear.
Each initiative is evaluated independently and structured according to its specific requirements. Alaafi engages selectively across defined activity domains and does not disclose individual initiatives publicly.
What Alaafi is
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A privately held, principal-led platform
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A long-term container for serious initiatives
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A structure for originating and participating, not brokering
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A continuity layer across projects, entities, and jurisdictions
What Alaafi does
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Identifies and shapes initiatives at an early stage
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Works with specialists on an initiative-by-initiative basis
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Structures participation appropriately for each context
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Remains involved where judgment and stewardship are required
What Alaafi is not
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A consultancy or advisory firm
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A fund or pooled investment vehicle
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A transaction intermediary
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A public-facing platform or community
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A volume-driven operation
Activities
Real Assets & Special Situations
Land, property, infrastructure, and resource-linked situations where complexity, timing, or structure require careful handling.
Operating Businesses
Participation in operating companies where long-term alignment, governance, and execution discipline are critical.
Strategic Transactions
Cross-border or long-cycle transactions requiring coordination across legal, financial, and operational dimensions.
Approach
Alaafi’s approach is shaped by restraint and selectivity.
The platform prioritises clarity of responsibility over speed, and long-term alignment over short-term optimisation.
Key elements of the approach include:
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Selective engagement
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Long-term orientation
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Clear delineation of roles
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Discretion in sensitive matters
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Respect for specialist expertise
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Structured decision-making
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Accountability for outcomes
Alaafi engages only where the platform’s involvement adds real value and responsibility can be carried appropriately.
Structure
Alaafi is privately held and principal-led.
The platform operates through initiative-specific structures where appropriate, including project vehicles and operating entities.
Each initiative is structured based on:
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Jurisdictional requirements
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Risk allocation
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Governance needs
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Duration and complexity
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Alignment among participants
Alaafi remains structurally flexible while maintaining clear accountability at the platform level.
Leadership
Alaafi was established by Mr. Fathah and operates under a principal-led model.
Leadership is responsible for originating initiatives, setting direction, and ensuring long-term alignment across structures and participants. Operational execution is undertaken through dedicated teams and specialists, engaged on an initiative-by-initiative basis.
The platform is designed to support continuity of judgment and accountability over time, rather than centralised operational control.